about us
OUR MISSION
We’re here to take the guesswork out of makeup tools. Through thoughtful design, beginner-friendly guides, and accessible pricing, we help new beauty lovers feel at home in their routine—one brush, one blend, one bold step at a time.
Who is MINERVA?
Minerva is the Roman goddess of wisdom, justice and victory. She is strong on defensive war according to Greek myths. Simultaneously, Minerva is gentle as she is the goddess of arts and poetry.
The brand colour of black and pink symbolise “Strong” and “Gentle” strong contrast like Minerva and like us – Women!
With Inspire and derives from Minerva’s story, perfect interpret the different aspects of women – Strong and Gentle! We belief everyone is main character with own story like Minerva.
OUR VISION
To make the world of makeup feel simple, fun, and empowering for everyone—starting with the right tools. We aim to be the go-to brush brand for beginners, creating high-quality, easy-to-use, and affordable brushes that help build confidence, skill, and creativity from the very first swipe.